IPRS PRISM Award 2023 Gala Luncheon

Nominations are now closed - thank you for your submission! Tune in for the Awards Presentation details on 29th November 2023!

Register your seats at the Gala Luncheon now!

The IPRS PRISM Awards Campaign Awards showcases the best PR-led events and programmes of high quality delivery. All winning works will bear the hallmarks of excellence in concept, execution and impact on markets, society and the industry at large.

Outstanding Overall Corporate Reputation Programme

This award recognizes programmes that were designed to build or enhance the organisation's overall reputation and image amongst its stakeholders during the qualifying period. This can include a corporate reputation repositioning programme designed to achieve a favourable image or perception of the organization or initiatives that were part of the organisation's longer term strategic plan and vision.

Entries should demonstrate measurable reputation gains, preferably against set targets and supported by objective/credible market research.

Outstanding 360-degree Integrated Campaign - Business To Business (B2B)

This award recognises communication campaigns that demonstrate the effective, successful, and creative integration of PR strategies and tactics with other promotional marketing communication programmes/activities, an indication of the campaign budget, and the measurement tools set against the objectives, and an account of the results or outcomes. It recognizes the use of multiple channels (minimum 3) as part of an integrated strategy.

Entries need to indicate and provide details if other professional assistance and resources were engaged for the campaign.

Outstanding 360-degree Integrated Campaign - Consumer

This award recognises communication campaigns that demonstrate the effective, successful, and creative integration of PR strategies and tactics with other promotional marketing communication programmes/activities, an indication of the campaign budget, and the measurement tools set against the objectives, and an account of the results or outcomes. It recognizes the use of multiple channels (minimum 3) as part of an integrated strategy.

Entries need to indicate and provide details if other professional assistance and resources were engaged for the campaign.

Outstanding 360-degree Integrated Campaign - Public, Private & People Sector(3P)

This award recognises communication campaigns that demonstrate the effective, successful, and creative integration of PR strategies and tactics with other promotional marketing communication programmes/activities, an indication of the campaign budget, and the measurement tools set against the objectives, and an account of the results or outcomes. It recognizes the use of multiple channels (minimum 3) as part of an integrated strategy.

Entries need to indicate and provide details if other professional assistance and resources were engaged for the campaign.

Outstanding Corporate Purpose Campaign

This award recognizes campaigns that effectively promote an organisation or brand's purpose or values to their target audiences. The winner uses creative tactics to communicate the brand's purpose, has a strong mission strategy, shows results and positively impacts the brand's loyalty and trust with its target audiences.

Entries should include audience feedback and alignment of purpose and outcome.

Outstanding Public Sector Campaign

This award recognises programmes or campaigns that advance the public's understanding of policies, societal issues or concerns, or those that seek to influence public behaviour and attitudes, that were organised by public sector organisations, or agencies on behalf of public sector organisations during the qualifying period.

Entries should include the campaign objective(s), duration, implementation methods and the budget. The entries must explain how the target audiences have benefited from the campaign, with clear measurable outcomes. Advertising materials and media schedules, if any, should be included. Project sponsors or partners should also be mentioned.

Outstanding Campaign by a Non-Government Organisation or Not-for-Profit Organisation

This award recognises programmes or campaigns mounted by or on behalf of Non-Government Organisations (NGO) and Not-For-Profit Organisations (NPOs) to raise awareness of, explain or promote their agenda and causes during the qualifying period.

These could include fund-raising and educational campaigns for social service/welfare organisations/charities. Alternatively, they could be aimed at fostering understanding of societal issues or concerns or seek to influence public behaviour and attitudes.

Entries should clearly spell out campaign objective(s), duration, implementation methods, the budget and results achieved.

Outstanding Public Affairs Programme

This award recognizes outstanding engagement between an organization with government bodies. Through effective use of strategic communication, the organization is able to influence public policy, builds and maintains its corporate reputation, and establishes strong engagement and relationships with relevant stakeholders.

Entries should define a specific or overall programe; its purpose, process and implementation.

Outstanding Employee Engagement Programme

This award recognises programmes that were strategically designed to reach internal stakeholders associated with the participating organisation (e.g. employees, members, franchisees, affiliates, unions and trade groups) using a diverse range of communications tools such as intranet, newsletters, corporate videos, dialogues and town hall meetings (including virtual) during the qualifying period.

These can include brand/strategy launches aimed at internal audiences, change management communications, mergers and acquisitions, or initiatives designed to build company culture and resilience.

Entries should highlight tangible outcomes (e.g. employees/ stakeholders' engagement or satisfaction scores) to campaign objectives, and show significant improvement and increased engagement with employees.

Outstanding Sustainability Communications Campaign

This award recognises excellence in an organisation's sustainability communications, reporting and accountability programmes executed during the qualifying period.

Entries should demonstrate an understanding of the triple bottom line - people, planet and profit and how considerations for the environment, social and governance (ESG) was effectively conveyed to investors and other stakeholders, and can include annual and sustainability reports, ESG statements, CSR reporting and events.

Outstanding Diversity, Equity & Inclusion Programme

This award recognizes PR campaigns or programmes that promote DEI within their workforce or to the wider community. The winning programme demonstrates creativity in addressing the issue and significant impact of the campaign.

Outstanding Leadership Communications Strategy

This award recognizes programmes or strategies that help leaders be effective in their communications, demonstrate high quality of leadership, and helps the leader use communication as a business tool.

Entries should show the conception and implementation of programmes that builds leadership communications capabilities.

Outstanding Issue Management or Crisis Communication

This award recognises programmes undertaken by organisations, industry bodies or states/nations/governments (or agencies on their behalf) to deal with a crisis or an issue that has already happened or could potentially happen during the qualifying period, and which has/would have had an outsized detrimental impact on the organisation's reputation.

These could be proactive in nature, showing how the organisation develops structures and plans to respond, and how team members are trained and readied. Alternatively, entries could describe how an organisation responds to a specific crisis and the outcomes achieved. (Due to the sensitive nature of such programmes, applicants may request to have certain sections of their submissions marked "Confidential".)

Outstanding Financial Communications Campaign

A major campaign designed for or by financial institutions/fintechs or their agencies to effectively engage stakeholders, build relationships and trust, and enhance or transform a brand during the qualifying period.

The campaign should demonstrate the innovative and effective use of PR and communication strategies and tactics tailored for the financial sector and its audiences. These can include IPO/M&A communications campaigns and investor relations programmes.

There should be an indication of the budget; the measurement tools that were employed vis-à-vis the set objectives; and an account of the results or outcomes, including the impact on business results. Entries need to indicate and provide details if other professional assistance and resources were engaged in the campaign.

Outstanding Stakeholder Engagement or Community Relations

This award recognizes the best stakeholder engagement or community relations campaign, which targets a specific stakeholder/community effectively. The winner will have clear understanding of the concerns and issues of the target group, have excellent communication strategies, successful and proactive engagement methods, and demonstrate positive change or outcomes within the target audience.

They will demonstrate that the target stakeholder/community has enhanced understanding of the issue, and has grown their trust and credibility with the specified stakeholder group.

Best Use of Storytelling in a Campaign

This award recognizes the most creative and effective use of content to tell a story and achieving the desired results for the campaign or organization. The winner will show how the strategy and an authentic story were developed, the successful execution and outcomes, and how storytelling contributed to achieving business goals.

Entries should present the what, how and where in the use of effective storytelling.

Outstanding PR Student Project

This award is presented to a PR or communications student or a group of students, from a recognised tertiary institution (polytechnic or university), for the successful development and implementation of a PR or communications project. The project could be part of the tertiary institution's curriculum, an extra-curricular activity, part of an inter-school competition, or done for a not-for-profit organisation.

The project should have been completed during the qualifying period. The submission should include an overview of the project, its communication goals and objectives, the strategies and tactics employed, the measurement tools, and an evaluation of the outcomes. Testimonials to support the effectiveness of the project will be an advantage.

Best Use of Technology

This award recognises communication campaigns that effectively use technology tools to drive it and to engage with audiences during the qualifying period. The campaign should demonstrate the effective, successful, and creative integration of the latest technology with PR strategies, tactics and other promotional marketing communications programmes.

There should be an indication of the budget and the measurement tools that were used vis-à-vis the set objectives and an account of the results or outcomes. Entries need to indicate and provide details if other professional assistance and resources were engaged for the campaign.

The campaign may cover event technology, interactive digital screen technology, or the use and implementation of generative AI, mobile apps, Big Data, actionable metrics, SEO measurement tools and others, prior to and during the campaign.

Outstanding Digital/Social Media Campaign

This award recognises programmes which made creative and effective use of digital or other online media channels such as blogs, social media, and others, to create brand awareness and/or boost sales during the qualifying period. These may include Corporate Reputation or PR-led marketing campaigns. Entries should conclude with a clear account of the success metrics that was set at the commencement of the campaign; the results achieved; and lessons learnt.

They should also include the effective monitoring of and response to stakeholders' feedback, including negative feedback. Recognising that digital and social media are critical elements of every PR campaign today, the criterion focuses specifically on aspects of the campaign that demonstrates pioneering thinking and execution in the digital space.

Best Use of Data & Measurement

This award is for organisations or campaigns that demonstrate outstanding use of data or insights, research and measurement in their campaigns or projects. The winner demonstrates how data or research is critical to the design of the campaign, and how successful outcomes were measured and achieved.

Entries should clearly demonstrate data, insights and measurement is driving the performance of PR work and outcome.

Outstanding Regional Campaign

This award recognises a well-executed compaign by an in-house team or agency team based in Singapore or in any other jurisdiction with a regional reach of no less than 3 markets.

The submission must define the project objectives, strategy and demonstrate the quality of outcome and impact achieved in the markets. It should include challenges such as localisation, and targets set by clients.

More on People Award Categories.