Event Details
About the Course
A strong advance practical course for budding PR practitioners and those who are interested in the evolving field of Communication. It covers the core components of Communication, both internal and external, and is tailored to meet the challenges of the marketplace.
Course Structure
This is a three-month course with twice weekly classes on Tuesdays and Thursdays (except on Public Holidays or unless otherwise stated) from 7.30 p.m. to 10:00 p.m.
Our Trainers:
Seasoned PR professionals, most of whom are Accredited Members of the Institute, and possess over 20 years' experience in PR and Communication. Our Trainers bring a wealth of experience from both Corporate PR and PR consultancies, as well as from the Public, Private and Not-for-Profit sectors.
Current Intake
Intake 02-2022 – Quarter 3, 16 August to 13 October 2022
Next Intake
January to March 2023 (TBC)
Assessments
Participants are required to complete 1 individual assignment (30%), an individual class test (25%), and 3 individual journal assignments (45%). A Professional Certificate is presented to candidates upon successful completion of the Course.
Entry Requirements
- At least a years' experience in a PR or Communication role or have attended the IPRS Introduction to PR and Mass Communication course.
- Mature applications without the relevant qualifications may be considered on a case-by-case basis.
Course Fees
IPRS Member: $3000
Non-IPRS Members:$3300
~ Participants who had attended IPRS' Introduction to PR & Mass Comm Course will enjoy a discount of $200.
~ NTUC Members will be able to apply for a subsidy under the UTAP Scheme. Please approach IPRS for more details or visit: NTUC UTap – SkillsPortal.sg
Modular Courses
Like to learn more about Corporate Branding, Media Relations, Crisis Communication, and other PR-related topics? Select from our wide range of topics in the course content, the subjects that you are interested in. Modular Course Participants will receive a Certificate of Attendance.
Registration (when next Intake is available)
To register, kindly submit the completed Registration Form via the "Register" button. A confirmation email will be sent to you upon receipt of your form. All applications should reach IPRS Secretariat at least two weeks before the course commences.
For more information
Please contact the IPRS Secretariat at 6534 1841 (normal office hours) or email: admin@iprs.org.sg.
Tickets
Course Content
IPRS Training: Professional Certificate In PR & Mass Communications
Professional Skills
- PR & Communications: Principles, Roles and Career Pathways
- Internal Communication: Culture, Leadership and Responsibilities
- Stakeholder Relations: Definitions and Effective Engagement
- Communication Strategy: Concepts, Planning and Execution
- Media Relations: Publicity, News Releases and Pitching
- PR Research: Types, Design, and Best Practices
- Evaluation And Measurement: Terminologies, Methodologies and Tools
Integrated Marketing Communications
- Integrated Marketing Communications: Distinctions, Needs and Building Blocks
- Social Media: Principles, Content Creation, Measurements and Regulations
- Digital Communications: User, Choice and Empowerment
- Event/Project Management: Definitions, Design and Tools
- Sponsorship: Purpose, Types and Strategy
Branding And Reputation Management
- Corporate Branding: Origins, Symbols and Identity
- Reputation Management: Fundamentals and Ethics
- Issues Management: Identification, Evaluation and Action
- Crisis Communications: Principles, Roles and Press Statements
- Sustainability Management: ESG, CSR and Climate Communications
- Community Building: Motivations, Outreach and Strategy