Course Details
Course Details
Introduction To Public Relations And Mass Communications
Date: Wednesday to Friday, 21 to 23 February 2023 (3 days)
Duration: 9:00am to 5:00pm daily
Delivery: In-person (only)
Course Objectives
To provide insights into PR and Communication to equip participants with a sound understanding of the principles of PR, basic techniques and current industry landscape.
Course Structure
A compact three day course that provides a foundational training of what PR and Communication is all about including insights into its key aspects: Communications 101; Media Relations; Crisis Communication; Digital Communication, Integrated Marketing; and the PR Plan.
Modular Courses
If you are in need of a refresher for specific topics, select the modular topics that you are interested in from the full course agenda.
Day 1 – Introduction to Public Relations and Media Relations
Day 2 – Crisis Communication and Public Relations Campaigns
Day 3 – Integrated Marketing Communication and Digital Communication
Course Fees
IPRS Member: $1000
Non-IPRS Members:$1200
~ NTUC Members will be able to apply for a subsidy under the UTAP Scheme. Please approach IPRS for more details or visit: NTUC UTap – SkillsPortal.sg.
Who should attend?
Anyone who is interested in the PR and Communication profession, new entrants, and who are in a communication role and would like to have a quick overview of the current state of PR.
Certification
Participants will receive an IPRS Certificate of Attendance at the end of the course.