Introduction To Public Relations And Mass Communications
Date: Wednesday to Friday, 24 to 26 January 2023 (3 days)
Duration: 9:00am to 5:00pm daily
Delivery: In-person (only)
To provide insights into PR and Communication to equip participants with a sound understanding of the principles of PR, basic techniques and current industry landscape.
A compact three day course that provides a foundational training of what PR and Communication is all about including insights into its key aspects: Communications 101; Media Relations; Crisis Communication; Digital Communication, Integrated Marketing; and the PR Plan.
If you are in need of a refresher for specific topics, select the modular topics that you are interested in from the full course agenda.
Day 1 – Introduction to Public Relations and Media Relations
Day 2 – Crisis Communication and Digital Communication
Day 3 – Integrated Marketing Communication and Public Relations Campaign
IPRS Member: $1000
~ NTUC Members will be able to apply for a subsidy under the UTAP Scheme. Please approach IPRS for more details or visit: NTUC UTap – SkillsPortal.sg.
Who should attend?
Anyone who is interested in the PR and Communication profession, new entrants, and who are in a communication role and would like to have a quick overview of the current state of PR.
Participants will receive an IPRS Certificate of Attendance at the end of the course.
Feb 21, 2024
Feb 22, 2024
Feb 23, 2024
9:00 AM - 12:30 PM
Introduction to PR
~ Definitions~ Communication 101: objectives; messages; audiences; channels~ Key principles~ How PR contributes to an organisation’s goals~ The importance of corporate image and an organisat...
~ Definitions ~ Communication 101: objectives; messages; audiences; channels ~ Key principles ~ How PR contributes to an organisation’s goals ~ The importance of corporate image and an organisation’s brand ~ Key components of PR, Media Relations, Digital Communication, Integrated Marketing, Issues Management and Crisis Communication
~ Digital & Social Pervasiveness ~The Big Shifts and Consequences ~ The Search Journey - Matching Expectations & Outcomes ~ Developing Good Content
1:30 PM - 5:00 PM
Integrated Marketing Communications (IMC)
~ Marketing and PR~ What is Integrated Marketing Communication? Why is it important?~ The building blocks (4Ms) of Integrated and Marketing Communication~ Challenges to Integrated and Market...
~ Marketing and PR ~ What is Integrated Marketing Communication? Why is it important? ~ The building blocks (4Ms) of Integrated and Marketing Communication ~ Challenges to Integrated and Marketing Communication ~ The Integrated Marketing Plan
Union Training Assistance Programme (UTAP) Enjoy up to $250 *unfunded course fee support for this course supported under UTAP. NTUC members aged 40 and above enjoy higher funding support up to $500 each year, capped at 50% of *unfunded course fees, for courses attended between 1 Jul 2020 to 31 Dec 2022.
Standard Price S$1,200
Modular Course - Half Day
Allows the participant to attend a module within the IPRS Introduction to Public Relations and Mass Communication Course.
Member Price S$250
Standard Price S$300
Modular Course - Full Day
Allows the participant to attend 2 modules within the course.
Member Price S$450
Standard Price S$550
Intro to PR Collateral - Brochure - 01-2024.pdfdownload