Introduction To Public Relations And Mass Communications
Date: Wednesday to Friday, 19 to 21 July 2023 (3 days)
Duration: 9:00am to 5:00pm daily
Delivery: In-person (only)
To provide insights into PR and Communication to equip participants with a sound understanding of the principles of PR, basic techniques and current industry landscape.
A compact three day course that provides a foundational training of what PR and Communication is all about including insights into its key aspects: Communications 101; Media Relations; Crisis Communication; Digital Communication, Integrated Marketing; and the PR Plan.
If you are in need of a refresher for specific topics, select the modular topics that you are interested in from the full course agenda.
Day 1 – Introduction to Public Relations and Media Relations
Day 2 – Crisis Communication and Digital Communication
Day 3 – Integrated Marketing Communication and Public Relations Campaign
IPRS Member: $1000
~ NTUC Members will be able to apply for a subsidy under the UTAP Scheme. Please approach IPRS for more details or visit: NTUC UTap – SkillsPortal.sg.
Who should attend?
Anyone who is interested in the PR and Communication profession, new entrants, and who are in a communication role and would like to have a quick overview of the current state of PR.
Participants will receive an IPRS Certificate of Attendance at the end of the course.
"I find the course lively and interactive; and the trainers have lots of personal experiences to share. I strongly recommend anyone who wants to know the basics of public relations and communication to enrol in this course if you are given the opportunity."
– Ms Dawn Goh, Secretary, IMC Industrial Group.
"The instructors' knowledge and experience were compelling teaching tools. The course offered refreshing insights and was well conducted."
– Ms Chiam Ai-Ling, Manager, Geriatric Education and Research Institute.