Introduction To Public Relations And Mass Communications
Upcoming Intake starts on 15-17th (3 Full Days)
To provide insights into PR and Communication so as to equip participants with a sound understanding of the principles, basic techniques and current landscape.
A compact three-day course from 9.00a.m. to 5.00p.m. that provides a sound, basic understanding of what Public Relations (PR) and Communication is all about and an insight into its key aspects: Communication 101; Media Relations; Crisis Communication; Digital Communication, Integrated Marketing; and the PR Plan.
If you are in need of a refresher for specific topics, look no further! Select the modular topics that you are interested in from our 3-day "Introduction to Public Relations and Mass Communication" course.
- Day 1 – Introduction to Public Relations and Media Relations
- Day 2 – Crisis Communication and Digital Communication
- Day 3 – Integrated Marketing Communication (IMC) and Public Relations Campaign
IPRS Member: $1000
~ NTUC Members will be able to apply for a subsidy under the UTAP Scheme. Please approach IPRS for more details or visit: NTUC UTap – SkillsPortal.sg
Who should attend?
Anyone who is interested in the PR and Communication profession; new entrants; and those who are in a communication role and who would like to have a quick overview of the current state of PR.
Certificate of participation
Participants will receive an IPRS Certificate of Attendance at the end of the course.
"I find the course lively and interactive; and the trainers have lots of personal experiences to share. I strongly recommend anyone who wants to know the basics of public relations and communication to enrol in this course if you are given the opportunity."
– Ms Dawn Goh, Secretary, IMC Industrial Group.
"The instructors' knowledge and experience were compelling teaching tools. The course offered refreshing insights and was well conducted."
– Ms Chiam Ai-Ling, Manager, Geriatric Education and Research Institute.