Course Details

Course Details

Introduction To Public Relations And Mass Communications


Date: Thursday 16th to Saturday 18th February 2023 (3 days)

Duration: 9:00am to 5:00pm daily

Delivery: In-person (only)


Course Objectives

To provide insights into PR and Communication to equip participants with a sound understanding of the principles of PR, basic techniques and current industry landscape.


Course Structure

A compact three day course that provides a foundational training of what PR and Communication is all about including insights into its key aspects: Communications 101; Media Relations; Crisis Communication; Digital Communication, Integrated Marketing; and the PR Plan.


Modular Courses

If you are in need of a refresher for specific topics, select the modular topics that you are interested in from the full course agenda.


Day 1 – Introduction to Public Relations and Media Relations

Day 2 – Crisis Communication and Digital Communication

Day 3 – Integrated Marketing Communication and Public Relations Campaign


Course Fees

IPRS Member: $1000

Non-IPRS Members:$1200


~ NTUC Members will be able to apply for a subsidy under the UTAP Scheme. Please approach IPRS for more details or visit: NTUC UTap – SkillsPortal.sg.​


Who should attend?

Anyone who is interested in the PR and Communication profession, new entrants, and who are in a communication role and would like to have a quick overview of the current state of PR.


Certification

Participants will receive an IPRS Certificate of Attendance at the end of the course.


Testimonials

"I find the course lively and interactive; and the trainers have lots of personal experiences to share. I strongly recommend anyone who wants to know the basics of public relations and communication to enrol in this course if you are given the opportunity."

– Ms Dawn Goh, Secretary, IMC Industrial Group.



"The instructors' knowledge and experience were compelling teaching tools. The course offered refreshing insights and was well conducted."

– Ms Chiam Ai-Ling, Manager, Geriatric Education and Research Institute.

Agenda

  • Feb 16, 2023

  • Feb 17, 2023

  • Feb 18, 2023

9:00 AM - 12:30 PM
Introduction to PR
~ Definitions~ Communication 101: objectives; messages; audiences; channels~ Key principles~ How PR contributes to an organisation’s goals~ The importance of corporate image and an organisat...
~ Definitions
~ Communication 101: objectives; messages; audiences; channels
~ Key principles
~ How PR contributes to an organisation’s goals
~ The importance of corporate image and an organisation’s brand
~ Key components of PR, Media Relations, Digital Communication, Integrated Marketing, Issues Management and Crisis Communication
view more
12:30 PM - 5:00 PM
Media Relations
~ Definition
~ Terms and conventions
~ Media publicity
~ Tools of the trade
~ Do’s and Don’t’s

Course Fees

Non-Member
Standard Price S$1,200
Members
Member Price S$1,000
NTUC UTAP

Union Training Assistance Programme (UTAP) Enjoy up to $250 *unfunded course fee support for this course supported under UTAP. NTUC members aged 40 and above enjoy higher funding support up to $500 each year, capped at 50% of *unfunded course fees, for courses attended between 1 Jul 2020 to 31 Dec 2022.

Standard Price S$1,200
Modular Course - Half Day

Allows the participant to attend a module within the IPRS Introduction to Public Relations and Mass Communication Course.

Member Price S$250
Standard Price S$300
Modular Course - Full Day

Allows the participant to attend 2 modules within the course.

Member Price S$450
Standard Price S$550

Documents

Intro to PR Collateral - Brochure (2).pdfdownload