Course Details

Introduction To Public Relations And Mass Communications

Upcoming Intake starts on 15-17th (3 Full Days)

Course Objectives

To provide insights into PR and Communication so as to equip participants with a sound understanding of the principles, basic techniques and current landscape.

Course Structure

A compact three-day course from 9.00a.m. to 5.00p.m. that provides a sound, basic understanding of what Public Relations (PR) and Communication is all about and an insight into its key aspects: Communication 101; Media Relations; Crisis Communication; Digital Communication, Integrated Marketing; and the PR Plan.

Modular Courses:

If you are in need of a refresher for specific topics, look no further! Select the modular topics that you are interested in from our 3-day "Introduction to Public Relations and Mass Communication" course.

  • Day 1 – Introduction to Public Relations and Media Relations
  • Day 2 – Crisis Communication and Digital Communication
  • Day 3 – Integrated Marketing Communication (IMC) and Public Relations Campaign

Course Fees:

IPRS Member: $1000

Non-IPRS Members:$1200

~ NTUC Members will be able to apply for a subsidy under the UTAP Scheme. Please approach IPRS for more details or visit: NTUC UTap –

Who should attend?

Anyone who is interested in the PR and Communication profession; new entrants; and those who are in a communication role and who would like to have a quick overview of the current state of PR.

Certificate of participation

Participants will receive an IPRS Certificate of Attendance at the end of the course.


"I find the course lively and interactive; and the trainers have lots of personal experiences to share. I strongly recommend anyone who wants to know the basics of public relations and communication to enrol in this course if you are given the opportunity."

– Ms Dawn Goh, Secretary, IMC Industrial Group.

"The instructors' knowledge and experience were compelling teaching tools. The course offered refreshing insights and was well conducted."

– Ms Chiam Ai-Ling, Manager, Geriatric Education and Research Institute.


  • Feb 15, 2023

  • Feb 16, 2023

  • Feb 17, 2023

9:00 AM - 12:30 PM
Introduction to PR
~ Definitions~ Communication 101: objectives; messages; audiences; channels~ Key principles~ How PR contributes to an organisation’s goals~ The importance of corporate image and an organisat...
~ Definitions
~ Communication 101: objectives; messages; audiences; channels
~ Key principles
~ How PR contributes to an organisation’s goals
~ The importance of corporate image and an organisation’s brand
~ Key components of PR, viz. Media Relations, Digital Communication, Integrated Marketing, Issues Management and Crisis Communication
view more
12:30 PM - 4:00 PM
Media Relations
Terms and conventions
Media publicity
Tools of the trade
Do’s and don’t’s

Course Fees

Standard Price S$1,200
Member Price S$1,000

Union Training Assistance Programme (UTAP) Enjoy up to $250 *unfunded course fee support for this course supported under UTAP. NTUC members aged 40 and above enjoy higher funding support up to $500 each year, capped at 50% of *unfunded course fees, for courses attended between 1 Jul 2020 to 31 Dec 2022.

Standard Price S$1,200