Course Details

Course Details

Introduction To Public Relations And Mass Communications

Date: Wednesday to Friday, 29 to 31 May 2024 (3 days)

Duration: 9:00am to 5:00pm daily

Delivery: In-person (only)

Course Objectives

To provide insights into PR and Communication to equip participants with a sound understanding of the principles of PR, basic techniques and current industry landscape.

Course Structure

A compact three day course that provides a foundational training of what PR and Communication is all about including insights into its key aspects: Communications 101; Media Relations; Crisis Communication; Digital Communication, Integrated Marketing; and the PR Plan.

Modular Courses

If you are in need of a refresher for specific topics, select the modular topics that you are interested in from the full course agenda.

Day 1 – Introduction to Public Relations and Media Relations

Day 2 – Crisis Communication and Public Relations Campaigns

Day 3 – Integrated Marketing Communication and Digital Communication

Course Fees

IPRS Member: $1000

Non-IPRS Members:$1200

~ NTUC Members will be able to apply for a subsidy under the UTAP Scheme. Please approach IPRS for more details or visit: NTUC UTap –

Who should attend?

Anyone who is interested in the PR and Communication profession, new entrants, and who are in a communication role and would like to have a quick overview of the current state of PR.


Participants will receive an IPRS Certificate of Attendance at the end of the course.


  • May 29, 2024

  • May 30, 2024

  • May 31, 2024

09:00 - 12:30
Introduction to PR
~ Definitions~ Communication 101: objectives; messages; audiences; channels~ Key principles~ How PR contributes to an organisation’s goals~ The importance of corporate image and an organisat...
~ Definitions
~ Communication 101: objectives; messages; audiences; channels
~ Key principles
~ How PR contributes to an organisation’s goals
~ The importance of corporate image and an organisation’s brand
~ Key components of PR, Media Relations, Digital Communication, Integrated Marketing, Issues Management and Crisis Communication
view more
13:30 - 17:00
Media Relations
~ Definition
~ Terms and conventions
~ Media publicity
~ Tools of the trade
~ Do’s and Don’t’s

Course Fees

Standard Price S$1,200
Member Price S$1,000

Union Training Assistance Programme (UTAP) Enjoy up to $250 *unfunded course fee support for this course supported under UTAP. NTUC members aged 40 and above enjoy higher funding support up to $500 each year, capped at 50% of *unfunded course fees, for courses attended between 1 Jul 2020 to 31 Dec 2022.

Standard Price S$1,200
Modular Course - Half Day

Allows the participant to attend a module within the IPRS Introduction to Public Relations and Mass Communication Course.

Member Price S$250
Standard Price S$300
Modular Course - Full Day

Allows the participant to attend 2 modules within the course.

Member Price S$450
Standard Price S$550


Intro to PR Collateral - Brochure - 02-2024.pdf.pdfdownload