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Event Details

Join us at our Inaugural IPRS PRISM Summit 2022 on 10 November 2022 as we take on The Future of PR.


PRISM which stands for Public Relations In Service Of Mankind is an interactive and thought-provoking summit to delve into the evolving role of PR and its contributions to countries and organisations, and why PR matters now, even more than ever.


Speakers will share actionable insights and solutions to help PR and communications practitioners find ways to understand, measure, analyse and develop initiatives and programmes that create value for their organisations and positively benefit economies, society, and the PR profession.


Participants will gain invaluable knowledge from PR industry leaders and domain experts on the opportunities and challenges presented by emerging technology and sustainability regulations, and how PR is helping organisations with its growth and reputation management amidst an increasingly volatile global market.


A full day packed with keynote panel, 5 panel discussions, 2 fireside chats, customised workshop, wellness experience, next generation presentation and networking in a diverse community of professionals and business leaders.


Early bird rates extended to 21 October 2022. Sign-up now to secure your seats!


Reach out to us at IPRS Secretariat: admin@iprs.org.sg.

Nov 10, 2022

08:30 - 18:00 GMT+8

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PARKROYAL on Beach Road, Singapore
7500 Beach Rd
Singapore
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Speakers

  • Tommy Koh (Ambassador-At-Large at MFA and Emeritus Professor of Law at NUS)

    Tommy Koh

    Ambassador-At-Large at MFA and Emeritus Professor of Law at NUS

  • Arun Mahizhnan (Special Research Adviser at Institute of Policy Studies)

    Arun Mahizhnan

    Special Research Adviser at Institute of Policy Studies

  • Jacob Joseph Puthenparambil (Founder And CEO of Redhill)

    Jacob Joseph Puthenparambil

    Founder And CEO of Redhill

  • Su-Yen Wong (Chairperson at Singapore Institute of Directors)

    Su-Yen Wong

    Chairperson at Singapore Institute of Directors

  • Rob Kabus (Managing Partner & Chief Insights Officer at Dataxet)

    Rob Kabus

    Managing Partner & Chief Insights Officer at Dataxet

  • Jason Lee (Co-founder & Managing Partner of Dataxet)

    Jason Lee

    Co-founder & Managing Partner of Dataxet

  • Wong Voal Voal (Managing Partner at IN.FOM)

    Wong Voal Voal

    Managing Partner at IN.FOM

  • Liu Xiaowei (Director, Special Projects, of World Energy Council Asia)

    Liu Xiaowei

    Director, Special Projects, of World Energy Council Asia

  • Dr Hsien-Hsien Lei (CEO of AmCham Singapore)

    Dr Hsien-Hsien Lei

    CEO of AmCham Singapore

  • Royce Wee (Director, Head of Global Public Policy at Alibaba Group)

    Royce Wee

    Director, Head of Global Public Policy at Alibaba Group

  • Ong Soh Chin (Board President at AWARE)

    Ong Soh Chin

    Board President at AWARE

  • Maureen Tseng (General Manager at The Hoffman Agency)

    Maureen Tseng

    General Manager at The Hoffman Agency

  • Jason Plamondon (Regional Sustainability Manager at Equinix)

    Jason Plamondon

    Regional Sustainability Manager at Equinix

  • Jason Leow (Vice Chair and Head of APAC at Edelman Smithfield & Founder, The Doing Well Centre)

    Jason Leow

    Vice Chair and Head of APAC at Edelman Smithfield & Founder, The Doing Well Centre

  • Stephen Lew (Founder of The School of Positive Psychology & Co-Founder, Thrive Psychology Clinic & Novosensus)

    Stephen Lew

    Founder of The School of Positive Psychology & Co-Founder, Thrive Psychology Clinic & Novosensus

  • Elaine Chan (Director of Marketing Communications & Sustainability at PARKROYAL COLLECTION Marina Bay, Singapore)

    Elaine Chan

    Director of Marketing Communications & Sustainability at PARKROYAL COLLECTION Marina Bay, Singapore

  • Chelvin Loh (Director of Jobs-Skills Insights at SkillsFuture Singapore)

    Chelvin Loh

    Director of Jobs-Skills Insights at SkillsFuture Singapore

  • Irene Tham (Technology Editor at Straits Times)

    Irene Tham

    Technology Editor at Straits Times

  • Robin Goh (Senior Vice President, Head of Group Communications and Marketing at Certis Group)

    Robin Goh

    Senior Vice President, Head of Group Communications and Marketing at Certis Group

  • Sharon Lee (Head, Integrated Communications Asia Pacific and Japan at NetApp)

    Sharon Lee

    Head, Integrated Communications Asia Pacific and Japan at NetApp

  • Lynn Lee (Vice President, Corporate Marketing & Communications at EDB)

    Lynn Lee

    Vice President, Corporate Marketing & Communications at EDB

  • Assoc Prof Jung Younbo (Assoc Chair (Academic) at NTU Wee Kim Wee School of Communication and Information)

    Assoc Prof Jung Younbo

    Assoc Chair (Academic) at NTU Wee Kim Wee School of Communication and Information

  • Ng Chew Wee (Head of Business Marketing, Asia-Pacific at TikTok)

    Ng Chew Wee

    Head of Business Marketing, Asia-Pacific at TikTok

  • Kok Wing Tham (Director of Robertsbridge Stonehaven Singapore)

    Kok Wing Tham

    Director of Robertsbridge Stonehaven Singapore

  • Kathy O'Brien (Managing Director of Red Shoe Communications)

    Kathy O'Brien

    Managing Director of Red Shoe Communications

  • Lars Voedisch (Founder & Managing Director of PRecious Communications)

    Lars Voedisch

    Founder & Managing Director of PRecious Communications

  • Vanessa Wan (Executive Director, Communications, Asia Pacific of GE And Chair of IPRS PRISM Summit Committee)

    Vanessa Wan

    Executive Director, Communications, Asia Pacific of GE And Chair of IPRS PRISM Summit Committee

  • Grace Chiang (Head of Public Relations & Communications at Endowus)

    Grace Chiang

    Head of Public Relations & Communications at Endowus

  • Dennis Low (Head, Regional Brand, Marketing & Comms at UnionPay International Southeast Asia)

    Dennis Low

    Head, Regional Brand, Marketing & Comms at UnionPay International Southeast Asia

  • Cindy Lim (Head, Marketing Communications at Singapore Symphony Group)

    Cindy Lim

    Head, Marketing Communications at Singapore Symphony Group

  • Juat Muay Koh (President at IPRS)

    Juat Muay Koh

    President at IPRS

Agenda

  • Morning
    08:30 - 08:55Registration & Breakfast
    08:55 - 09:00Opening Address by IPRS

    Vanessa Wan

    Executive Director, Communications, Asia Pacific of GE And Chair of IPRS PRISM Summit Committee

    09:00 - 09:10Keynote Fireside Chat

    Tommy Koh

    Ambassador-At-Large at MFA and Emeritus Professor of Law at NUS

    Vanessa Wan

    Executive Director, Communications, Asia Pacific of GE And Chair of IPRS PRISM Summit Committee

    09:10 - 09:50PR Leadership In A Volatile World
    Keynote Panel: What is the role of PR leaders today? What is our influence if any?

    Arun Mahizhnan

    Special Research Adviser at Institute of Policy Studies

    Jacob Joseph Puthenparambil

    Founder And CEO of Redhill

    Kathy O'Brien

    Managing Director of Red Shoe Communications

    09:50 - 10:30Global Trends in ESG
    Planet, People & Profit: Climate change, board and executive diversity, social media and youth engagement, social movements. What are the new risks to be aware of and where are the opportunities for your brand?

    Liu Xiaowei

    Director, Special Projects, of World Energy Council Asia

    Ong Soh Chin

    Board President at AWARE

    Jason Plamondon

    Regional Sustainability Manager at Equinix

    Lars Voedisch

    Founder & Managing Director of PRecious Communications

    10:30 - 10:45Networking Coffee Break
    10:45 - 11:25Shaping Your Sustainability Story
    Planet, People & Profit: What is the role of the communications team in helping organisations achieve their sustainability agenda? How do you develop an ESG communications strategy and how do you make your sustainability story stand out in a crowded environment?

    Rob Kabus

    Managing Partner & Chief Insights Officer at Dataxet

    Elaine Chan

    Director of Marketing Communications & Sustainability at PARKROYAL COLLECTION Marina Bay, Singapore

    Kok Wing Tham

    Director of Robertsbridge Stonehaven Singapore

    Robin Goh

    Senior Vice President, Head of Group Communications and Marketing at Certis Group

    11:25 - 12:05360 Communications – Paid, Earned, Owned, Shared:
    Technology: PR has traditionally focused on earned media. But in today’s digitally and globally connected world, communications practitioners need to utilise all platforms to get their messages out there. How can we leverage digital and social media to do this? Are features in traditional media channels still worth their weight or are “likes” and “shares” the new currency in PR?

    Maureen Tseng

    General Manager at The Hoffman Agency

    Ng Chew Wee

    Head of Business Marketing, Asia-Pacific at TikTok

    Dennis Low

    Head, Regional Brand, Marketing & Comms at UnionPay International Southeast Asia

    Sharon Lee

    Head, Integrated Communications Asia Pacific and Japan at NetApp

    12:05 - 12:45Future of Tech Is Bright for Communications
    Technology: The future of communications will be shaped by exciting technologies, be it AI, metaverse or digital. Explore the opportunities and challenges in harnessing future technologies to shape communications, as well as answering tough questions such as ethics, R&D and job loss.

    Wong Voal Voal

    Managing Partner at IN.FOM

    Assoc Prof Jung Younbo

    Assoc Chair (Academic) at NTU Wee Kim Wee School of Communication and Information

    Irene Tham

    Technology Editor at Straits Times

    Grace Chiang

    Head of Public Relations & Communications at Endowus

    Afternoon
    12:45 - 13:45Networking Lunch
    13:45 - 14:30Design Thinking in PR
    A customised workshop for the New PR Practitioner: What new skills are important for PR practitioners? How can we stay ahead of the creativity curve?

    Cindy Lim

    Head, Marketing Communications at Singapore Symphony Group

    14:30 - 15:00Wellbeing Break
    An experiential journey into selfcare.

    Jason Leow

    Vice Chair and Head of APAC at Edelman Smithfield & Founder, The Doing Well Centre

    Stephen Lew

    Founder of The School of Positive Psychology & Co-Founder, Thrive Psychology Clinic & Novosensus

    15:00 - 15:30Cancel Cancel Culture
    Fireside Chat I: What does cancel culture mean to you and your organisation?

    Jacob Joseph Puthenparambil

    Founder And CEO of Redhill

    Dr Hsien-Hsien Lei

    CEO of AmCham Singapore

    15:30 - 16:00PR In The Boardroom
    Fireside Chat II: How can PR add value in the boardroom and how PR professionals can embark on a board career.

    Su-Yen Wong

    Chairperson at Singapore Institute of Directors

    Selvi R

    Communciations Leader at IBM ASEANZK

    16:00 - 16:40The Future of PR
    Ready for the future: How are we defining the work and role of PR and communications today? How influential is the PR counsel in organisations and governments? What are the PR metrics? What skills are needed and what awaits the next generation of communicators?

    Royce Wee

    Director, Head of Global Public Policy at Alibaba Group

    Jason Lee

    Co-founder & Managing Partner of Dataxet

    Chelvin Loh

    Director of Jobs-Skills Insights at SkillsFuture Singapore

    Lynn Lee

    Vice President, Corporate Marketing & Communications at EDB

    16:40 - 16:55IPRS Student Chapter Summit Project
    The Future Is Now!
    16:55 - 17:00Closing Remarks By IPRS
    The Road Ahead.

    Juat Muay Koh

    President at IPRS

    17:00 - 17:55Networking Cocktail

Documents

IPRS PRISM Summit 2022 Brochure - 25 Oct 2022.pdf.pdf

Tickets

IPRS Members
Member Price S$238
Friends of IPRS

To Access the Friends' Rate of $258, please indicate the Promo Code provided by the Partner Organisation.

S$288
Non Members
S$288
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