Why do businesses do what they do? What would the world be missing out on if your organisation ceased to exist?

To find out how companies in Singapore navigate the concept of purpose, Ferdinand de Bakker and Amanda Huan of Nanyang Technological University, in partnership with Sedgwick Richardson, looks at how 100 Singapore companies approached purpose.

The session is chaired by Vanessa Wan, Vice-President of IPRS Council, Executive Director, Communications, Asia Pacific, GE.

NTU Report: How Singapore Corporations Approach and Communicate the 'Why' of their Business

Corporate purpose is a powerful concept and across the world corporations which have developed, articulated, communicated and lived by it, have done better than those that did not, especially during and after the COVID pandemic.

Join us online at our IPRS Learning Luncheon where we will talk more about Purpose, alongside mission, vision and values, as the cornerstone of any organisation's communication and what it means for communication professionals.