With the PR landscape constantly evolving, the opportunities to grow are seemingly endless. For businesses to grow and thrive in a post-pandemic world, it is important for PR professionals to stay relevant by being agile and strategic in this digital age.

At this joint forum, Lavinia Rajaram (Asia Head of Brands PR, Expedia Group), Mimrah Mahmoud (Senior Director and Partner, Meltwater), and Adeline Lee (General Manager, Hill+Knowlton Strategies) to discuss some of the PR trends in today's evolving digital landscape and gain insights on how to future-proof your business. This session will be moderated by IPRS Accredited Member, Nisar Keshvani (Associate Director (Strategic Outreach and Communications), Faculty of Arts and Social Sciences, NUS College of Humanities and Sciences).