Event Details

Next Intake: Tentatively March to June 2025.


About the Course

A strong advance practical course for budding PR practitioners and those who are interested in the evolving field of Communication. It covers the core components of Communication, both internal and external, and is tailored to meet the challenges of the marketplace.


Course Structure

This is a three-month course with twice weekly classes held online on Tuesdays and Thursdays (except on Public Holidays or unless otherwise stated) from 7.30 p.m. to 10:00 p.m.


Our Trainers:

Seasoned PR professionals, most of whom are Accredited Members of the Institute, and possess over 20 years' experience in PR and Communication. Our Trainers bring a wealth of experience from both Corporate PR and PR consultancies, as well as from the Public, Private and Not-for-Profit sectors.


Current Intake

Intake 01-2024 – 18 June 2024 to 3 September.


Assessments

Participants are required to complete 1 individual assignment (30%), an individual class test (25%), and 3 individual journal assignments (45%). A Professional Certificate is presented to candidates upon successful completion of the Course.


Entry Requirements

  • At least a years' experience in a PR or Communication role or have attended the IPRS Introduction to PR and Mass Communication course.
  • Mature applications without the relevant qualifications may be considered on a case-by-case basis.


Course Fees

IPRS Member: $3000

Non-IPRS Members:$3300


~ Participants who had attended IPRS' Introduction to PR & Mass Comm Course will enjoy a discount of $200.

~ NTUC Members will be able to apply for a subsidy under the UTAP Scheme. Please approach IPRS for more details or visit: NTUC UTap – SkillsPortal.sg​


Modular Courses

Like to learn more about Corporate Branding, Media Relations, Crisis Communication, and other PR-related topics? Select from our wide range of topics in the course content, the subjects that you are interested in. Modular Course Participants will receive a Certificate of Attendance.


For more information

Please contact the IPRS Secretariat at 6534 1841 (normal office hours) or email: admin@iprs.org.sg.

Documents

IPRS Prof Cert - Master Brochure.pdfdownload

Tickets

Members
Member Price S$3,000
Non-Members
Standard Price S$3,300
Modular Course - 1 topic
Member Price S$200
Standard Price S$250
Modular Courses - 2 topics
Member Price S$350
Standard Price S$450
Modular Courses - 3 topics
Member Price S$500
Standard Price S$600

Course Content

IPRS Training: Professional Certificate In PR & Mass Communications


Professional Skills

  • PR & Communications: Principles, Roles and Career Pathways
  • Internal Communication: Culture, Leadership and Responsibilities
  • Stakeholder Relations: Definitions and Effective Engagement 
  • Communication Strategy: Concepts, Planning and Execution
  • Media Relations: Publicity, News Releases and Pitching
  • PR Research: Types, Design, and Best Practices
  • Evaluation And Measurement: Terminologies, Methodologies and Tools


Integrated Marketing Communications

  • Integrated Marketing Communications: Distinctions, Needs and Building Blocks
  • Social Media: Principles, Content Creation, Measurements and Regulations
  • Digital Communications: User, Choice and Empowerment
  • Event/Project Management: Definitions, Design and Tools
  • Sponsorship: Purpose, Types and Strategy


Branding And Reputation Management

  • Corporate Branding: Origins, Symbols and Identity
  • Reputation Management: Fundamentals and Ethics
  • Issues Management: Identification, Evaluation and Action 
  • Crisis Communications: Principles, Roles and Press Statements
  • Sustainability Management: ESG, CSR and Climate Communications
  • Community Building: Motivations, Outreach and Strategy